Within the next year and a half, there will be over 1.6 billion digital assistants in use. The revolution is not coming—it’s already here. More than any other type of search, voice demands a localisation of marketing messages. According to Search Engine Watch, mobile voice search is three times more likely to be focused on local queries.
Guest speaker, Forrester Analyst Collin Colburn, and DAC’s VP-Client Strategy, Nasser Sahlool, discussed how the rise of voice has changed the digital landscape—and how brands can leverage this to enrich the customer experience throughout the journey to purchase.
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