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The Revolution Will Be Vocalised: How Voice is Changing Everything

September 19, 2018
Woman's hand holding smartphone

Within the next year and a half, there will be over 1.6 billion digital assistants in use. The revolution is not coming—it’s already here. More than any other type of search, voice demands a localisation of marketing messages. According to Search Engine Watch, mobile voice search is three times more likely to be focused on local queries.

Guest speaker, Forrester Analyst Collin Colburn, and DAC’s VP-Client Strategy, Nasser Sahlool, discussed how the rise of voice has changed the digital landscape—and how brands can leverage this to enrich the customer experience throughout the journey to purchase.

In this special webinar we explored:

  • The state of voice search today—and where its heading next
  • How your brand can prepare to leverage voice to enhance customer experience
  • The key principles of voice search success: Optimizing local data and content, engaging audiences and encouraging user-generated content, creating conversational content, and building Skills for Alexa and Actions for Google

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