Tag Archives: SERP

Never Underestimate the Power of Sitelinks

A few years ago, I was interviewing for a search engine marketing/paid media position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was. “Sitelinks,” I answered very quickly (they were new at the time). He nodded and asked the highest increase in CTR I […]

Has Penguin Finally Killed Link Building?

Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post […]