Tag Archives: search marketing

What Hummingbird Means for Paid Search

When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one, right? After all, we’re still recovering from Enhanced Campaigns. Tempting, perhaps, but certainly not wise. Any change to the way Google […]