25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… 25, 35, 35… Paid media managers don’t count sheep to get to sleep; we recite the character limits for ad copy.
When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one, right? After all, we’re still recovering from Enhanced Campaigns. Tempting, perhaps, but certainly not wise. Any change to the way Google […]
One of the big risks you run when you attend a lot of search marketing conferences is the issue of hearing the same things over and over again. I came out to this year’s SMX Advanced conference in Seattle with that in mind. After all, I was just at SMX East in New York in […]