Tag Archives: search marketing
What Hummingbird Means for Paid Search
When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one, right? After all, we’re still recovering from Enhanced Campaigns. Tempting, perhaps, but certainly not wise. Any change to the way Google […]
SMX Advanced 2013 Recap: The Accelerating Pace of Change
One of the big risks you run when you attend a lot of search marketing conferences is the issue of hearing the same things over and over again. I came out to this year’s SMX Advanced conference in Seattle with that in mind. After all, I was just at SMX East in New York in […]
Will Google’s Encrypted Search Focus SEO on The Right Metrics?
The SEO community has been reeling for the past few days at the news that Google will start encrypting searches and blocking referrer data for searchers signed into Google accounts. The net outcome is that analytics tools (Google Analytics included) won’t be able to see referring organic keyword data for these signed in users. The […]
SMX Recap Day Two: Chasing the Long(er) Tail
This is part two of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here. Have you ever been looking all over for someone only to find out, when you finally locate them, that they’ve also been looking all over for you? If day one […]