Tag Archives: Local SEO

5 Ways Local Landing Pages are Crucial for Restaurants

As growing restaurant businesses expand to more and more locations, it becomes increasingly important for each location to have its own landing page. After all, small businesses may be able to get away with a single page that covers all their locations, but that’s simply not practical for larger restaurant chains—especially when there are significant […]

March 2019 LPM Roundup

March was an action-packed time in the world of Local Listings Management. It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, these […]

Voice Search and the future of SEO

The rise in smartphones and digital/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear indication that the use of voice search will be increasing in the very near future. Like many other technologies before it, voice search is primed to […]

Local SEO Pt. 3 – Bringing It All Together

In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google search’s current data set and mobile reach, combined with their algorithms, processes, historical knowledge and machine-based learning, they’re destined to determine a […]

How Well Do You Know Your Customer’s Journey?

When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients are looking for – and planning for – in the future. It gives us time to talk about wishes […]

Now You See Me, Now You Don’t – Local SEO Pt. 2

In part 1 of this series, I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second instalment, my goal is to provide actionable insights into two questions: 1. Why do regional or local business with a single or a small number of locations often outrank large enterprise brands […]

Now You See Me, Now You Don’t – Are You Losing In Local SEO?

From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of years. Smartphones started becoming popular in 2010 and by 2013, consumers were spending 15+ hours a week researching on their smartphones. Examining Google specifically, their search […]

Your Google+ Local Questions Answered

As with any major change, the shift from Google Places to Google+ Local has raised  many questions about what is happening and what the implications will be. Below is a distillation of answers to the common questions that have come up so far about the new interface, how to interact with it and what is […]