Maximising the basket value. It’s the Holy Grail for any e-commerce website. But what’s the best way to upsell at the basket? Why do people impulse buy? Why do different groups of people add products of different value? In this week’s analytics roundup, I’ll help answer these key questions with the help of analytics data. […]
In preparation for eTail East 2015, DAC is knee-deep in retail stats! Some key takeaways from our Find and Seek infographic: By 2017, digital media will influence nearly $1.8 trillion in retail sales — more than 60% 75% of US smartphone users who found helpful local information in search results were more likely to visit […]
“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one-word response you get from a consumer at the end of a transaction might not give you the full picture. Sure, maybe it was as simple as a friend recommending a […]
Note: This is part two of a two-part blog series of DAC covering Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. You can read part one here. Turbulent times for retail. Between 3D printing, augmented reality, e-fitting rooms and headsets that can measure consumer brainwaves, technology is changing the face […]