Tag Archives: ecommerce

Digital Mannequins – Are Google Shopping Ads For You?

As consumers become more tech-savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of traditional paid search ads found in SERP’s. But caution should be taken before diving in head first. This resource is not intended for every […]

Is Black Friday already DEAD?

I remember, just a few years ago, sitting on a cold and gloomy November day watching news clips of people fighting over TVs and Barbies, thinking to myself this is insane! It was, of course, Black Friday – the last Friday payday before Christmas where retailers offer hefty discounts.

Analytics reveals the psychology of impulse purchases

Maximising the basket value. It’s the Holy Grail for any e-commerce website. But what’s the best way to upsell at the basket? Why do people impulse buy? Why do different groups of people add products of different value? In this week’s analytics roundup, I’ll help answer these key questions with the help of analytics data. […]

Infographic: Industry Insights in the Retail Sector

In preparation for eTail East 2015, DAC is knee-deep in retail stats! Some key takeaways from our Find and Seek infographic: By 2017, digital media will influence nearly $1.8 trillion in retail sales — more than 60% 75% of US smartphone users who found helpful local information in search results were more likely to visit […]

Does Your Digital Presence Speak to the Research Savvy Consumer?

“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one-word response you get from a consumer at the end of a transaction might not give you the full picture. Sure, maybe it was as simple as a friend recommending a […]