Read more from Rebecca Frantz
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Does Your Digital Presence Speak to the Research Savvy Consumer?
Rebecca Frantz | August 5, 2015
“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one-word response you get from a consumer at the end of…![](https://www.dacgroup.com/wp-content/uploads/2013/08/IYP-References-over-Three-Years.jpg)
The Importance of Presence (and the Value of Print) in a Fragmented Search Landscape
Rebecca Frantz | August 28, 2013
With search capabilities available at the click of a mouse or a tap of a finger on a mobile device, it can be all too easy to dismiss print directories. However, print is simply not…![](https://www.dacgroup.com/wp-content/uploads/2013/08/iStock_000019615779XSmall.jpg)
The Multi-Screen Consumer
Rebecca Frantz | June 6, 2013
The use of mobile search to find local business information is increasing exponentially. DAC’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when searching for business information in the…![](https://www.dacgroup.com/wp-content/uploads/2013/04/negative-review-response-yelp.jpg)
Online Reviews – The Good, the Bad and the Fakes
Rebecca Frantz | April 16, 2013
When given choices about where to spend money, consumers want the best. Internet Yellow Pages sites, Google Places listings and social networks offer consumers convenient channels for unbiased ratings and reviews from other customers. Good…![](https://www.dacgroup.com/wp-content/uploads/2012/09/THE-VALUE-OF-A-MULTIMEDIA-BUNDLE-PROGRAM.jpg)
The Value of a Multimedia Bundle Program
Rebecca Frantz | September 5, 2012
The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now than ever before, and…![](https://www.dacgroup.com/wp-content/uploads/2012/07/OVER-50-OF-SENIORS-NOW-ONLINE.jpg)
Over 50% of Seniors Now Online
Rebecca Frantz | July 10, 2012
In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media sources than online search tools. While seniors still use…![](https://www.dacgroup.com/wp-content/uploads/2012/07/Do-Canadians-and-Americans-Search-Differently.jpg)