In part one of this three-part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics. While acquisition remains a top priority for marketers today, it is equally important to retain those customers once they’re acquired. Customers dictate their relationships with brands […]
Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say, knowing is only half the battle. In this second and final instalment of this series, we will dive deeper to better […]
Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs. I remember in the early 2000s, long before automated PPC bid management was in play, having my own concerns around click fraud and actively monitoring campaigns to see if there really […]