Tag Archives: display

6 iOS 11 Changes That Will Affect Local Presence Management

On September 19th Apple released the much anticipated iOS 11. This operating system upgrade comes with numerous UX/UI changes designed to help the consumer. It is being dubbed as one of the most radical and progressive iOS updates that Apple has released in a long, long time. Given all of these changes being released to […]

Minimize Customer Churn with Aligned Digital Strategy

In part one of this three part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics. While acquisition remains a top priority for marketers today, it is equally important to retain those customers once they’re acquired. Customers dictate their relationships with […]

The Art of Native Advertising – Part II

Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say, knowing is only half the battle. In this second and final installment of this series we will dive deeper to better […]

Click Fraud: The Dark Side of Digital Media

Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs.  I remember in the early 2000`s, long before automated PPC bid management was in play, having my own concerns around click fraud and actively monitoring campaigns to see if there really […]