We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without (third-party) cookies, and explain why huge advancements in bid automation still require humans at the controls. Digital TV and video rise in […]
The popularity of ad blockers has skyrocketed in recent years. As of 2019, more than a quarter of US users have installed ad-blocking software. But why? Their rising popularity can be attributed—at least in part—to the perception that the digital advertising industry has overstepped the mark. According to the 2018 Global Web Index, the top […]
As we enter the new year, data and technology will continue to drive innovation and performance of online display advertising for savvy brands. Here are the top six display trends on the horizon. 1) Online to offline attribution gets real Display ads will become more hyper-locally focused to identify not just online lifts through attribution […]
After weeks of prep, months of waiting, and what felt like a countless number of PowerPoint edits, I spoke at SMX London yesterday about how to successfully implement Gmail Ads. Speaking alongside the best minds in marketing, I was honoured to get to share what I’ve discovered with my friends and colleagues at the conference. […]
Part one of this two part series will provide a working level understanding of native advertising – what it means, what it looks like and why it improves performance. In part II, we will apply this understanding to help uncover and instil best practices when crafting a native ad. As digital marketing continues to evolve, […]
It’s hard to avoid the chatter around the concept of ad blocking if you work in the digital marketing industry these days. Since Apple released iOS 9 last fall and started approving ad blocking apps, the news has been full of the impending crisis that ad blocking will cause. While ad blocking is a serious […]
We’ve all read in recent weeks about the advent of ad blocking software and how it’s impacting the world of digital advertising. It’s been reported that nearly 10% of all US and about 12% of international web users actually have ad blocking software installed on their computers. On the one hand, users have the liberty […]