Author Archives: Sarah Ahn

4 Ways Advertisers Can Thrive in the Age of Ad Blockers

The popularity of ad blockers has skyrocketed in recent years. As of 2019, more than a quarter of US users have installed ad-blocking software. But why? Their rising popularity can be attributed—at least in part—to the perception that the digital advertising industry has overstepped the mark. According to the 2018 Global Web Index, the top […]