Marketing pioneer and retail magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. That’s the nub of an issue that’s been driving a huge change in marketing: Data.
Part networking event, part celebration of creative innovation, part circus: C2 Montreal is the conference that’s hard to label. Last week, I, along with some of my Montreal colleagues, attended this three-day event. Drawing thousands of people from business, creative arts and technology from across North America, C2 (the two Cs stand for Commerce + […]
On Thursday 13th November, five Ambergreen-ers attended the Creative-Edinburgh awards at the beautiful Assembly Roxy in our very own Auld Reekie. Head of Creative, Gillian; Content Marketing Specialist, Igor; Creative Services Trainee, Sarah; and two of our Account Managers, Sharon and Jenny arrived at the venue to be welcomed in from the drizzle with a […]