We’re traveling more than we ever have before. According to the US Travel Association, in 2018 domestic travel alone accounted for nearly $1 trillion in consumer spending; a 5.8% jump from 2017. Internationally, we made…
Next week, 20,000 digital marketers, content creators, and experience makers will descend on Las Vegas for Adobe Summit—which has grown to become not just one of the premier marketing platform showcase events, but one of…
Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems—and Adobe, as the recognized market leader in enterprise digital solutions, has been at the center of most of…
I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how CMOs…
With 13,000 digital marketing experts across leading global brands, marketing technology platforms and agencies coming together at Adobe Summit last week, one key word resonated in everyone’s minds and tweets: experience. From the first presentations…
Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as a means to capture online consumers…