We’re traveling more than we ever have before. According to the US Travel Association, in 2018 domestic travel alone accounted for nearly $1 trillion in consumer spending; a 5.8% jump from 2017. Internationally, we made more trips than ever recorded: over 21 million in the first quarter of 2019, which is an increase of more […]
Next week, 20,000 digital marketers, content creators, and experience makers will descend on Las Vegas for Adobe Summit—which has grown to become not just one of the premier marketing platform showcase events, but one of the top digital marketing conferences on the annual calendar. As an Adobe Silver Partner, we’ll be at Summit in full […]
Over the last 15 years, we have helped brands plan, implement, and operate their marketing technology ecosystems—and Adobe, as the recognized market leader in enterprise digital solutions, has been at the center of most of these engagements. So, we’re proud to announce that DAC is now a Silver Partner (formerly Business Level Partner) for the […]
I recently had the opportunity to kick off the Ad Age Survival Summit in Chicago. The summit addressed how brands face an exceedingly high number of potential crises in today’s digital age and how CMOs should prepare and react when facing these issues. Brand leaders from JPMorgan Chase, McDonald’s, Nestle, and Kraft Heinz were joined […]
With 13,000 digital marketing experts across leading global brands, marketing technology platforms and agencies coming together at Adobe Summit last week, one key word resonated in everyone’s minds and tweets: experience. From the first presentations of Partner Day, to Sir Richard Branson’s keynote, to every single breakout session, the omnipresent theme was making experience a […]
Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as a means to capture online consumers and drive them to stores by targeting searchers utilizing a geographic modifier (“near me”, zip code, etc.) or placing ads […]