Author Archives: abalfour

What Scotland thinks of Content Marketing…

Earlier this year I had the pleasure of traveling around the country, armed with notepad and Dictaphone, to speak to some of Scotland’s best and brightest Content Marketers for my thesis research. A wide variety of senior, experienced practitioners of content marketing volunteered their valuable time and expertise, coming from a varied range of industries, […]

Analytics Breakfast Meeting – Pre & Post Christmas Optimisation

Fancy getting more out of your morning? We’re hosting a wee breakfast meeting in Edinburgh on Wednesday the 11th of November from 8am-10am to help your ecommerce business prepare for the Christmas rush and the slump that tends to follow. This free session will feature a case study presentation of a UK retail Christmas success story and some […]