Monthly Archives: December 2020

2021 predictions: Breathe new life into your content after a tumultuous year

As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search fulfills its potential, email proves its staying power, and Zoom allows us to buy that gorgeous bookshelf in our coworker’s background? There’s […]

2021 predictions: 5 developments to factor into your digital strategy

Part three of our predictions series brings us to digital strategy–where decisions are driven by data, research reveals surprising truths, and there’s no such thing as too much coffee. Join us as we pick out some of 2021’s most exciting strategic developments. COVID-19 will continue to drive digital acceleration Okay, so this is a relatively […]

2021 predictions: Automation, digital TV, and the end of the cookie

We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without (third-party) cookies, and explain why huge advancements in bid automation still require humans at the controls. Digital TV and video rise in […]

2021 predictions: 3 ways local listings will evolve next year

You don’t need us to tell you that the year 2020 will go down as one of the most disruptive on record. Yet, despite the disruption and disorder, there was significant progress made in a huge number of fields, disciplines, and industries—and particularly in digital marketing. Brands the world over have been forced to accelerate […]

Making meaningful connections: Local SEO in the pandemic era

As the world begins moving out of lockdowns and into new tiered systems, there’s even more uncertainty about what people can and can’t do. For businesses with local brick-and-mortar locations, this means a shift not only in operations but in the way they need to engage with their audiences. In times like these, local SEO […]

Video: Further dispatches from the DMFS Virtual Summit 2020

Having recently presented on digital experiences in the era of local lockdowns at the Toronto edition of the Digital Marketing for Financial Services (DMFS) Virtual Summit, we were honored to be invited back for the New York edition—a two-day virtual event filled with engaging talks, discussions, and opportunities to connect with leaders, experts, and professionals […]