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Video: Further dispatches from the DMFS Virtual Summit 2020

Video: Further dispatches from the DMFS Virtual Summit 2020

Wednesday, December 02, 2020
Erika Halili

Having recently presented on digital experiences in the era of local lockdowns at the Toronto edition of the Digital Marketing for Financial Services (DMFS) Virtual Summit, we were honored to be invited back for the New York edition—a two-day virtual event filled with engaging talks, discussions, and opportunities to connect with leaders, experts, and professionals in the financial services industry.

This time, DAC’s own Nasser Sahlool, VP of Client Strategy, had the opportunity to moderate a fascinating live discussion with Vickie Sherman, Senior Vice President and Director of Integrated Marketing at Mechanics Bank.

This past year presented unique challenges to Mechanics Bank, a community bank that offers not only the standard digital services other banks offer, but also a personalised, white glove experience for customers. From discussing the impact of employee experience to empowering the “doers” in the organisation, Vickie peeled back the curtain to reveal what really goes into a frictionless customer experience as Mechanics Bank transitions to the era of local lockdowns with the use of technology and digital adaptation

Check out Nasser and Vickie’s full discussion—digital and mobile paths to a frictionless customer experience—in the recording below:

Want to know more about our unrivaled expertise and experience in financial services marketing? Need to know how to navigate the the ongoing effects of the pandemic? Let’s talk. We’re always happy to share our insights, make bold predictions, and demonstrate exactly how we drive transformative growth for our clients.

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