COVID-19 has demanded a number of updates to the local listings ecosystem, primarily to better communicate health and safety protocols with customers. Many of these changes, however, appear to be general improvements that have been precipitated by the pandemic but offer value that reaches far beyond crisis response. Expect these features to become mainstays even […]
Business is business, right? Well, not entirely. A business is also a community. Full-time workers in almost every industry, profession, and function spend a third of their day working. With so much time in one another’s company—either in person or remotely—coworkers have to be able to form meaningful bonds through shared values, ethics, and interests. […]
Reopening can be complicated for businesses with distributed local footprints, especially in the highly regulated financial services industry. That’s why we hosted a Local Search Masterclass to help industry marketers get the most valid information in front of their audiences as they look to return to physical locations. Some key insights in this masterclass included: […]
Ecommerce is continuing to grow in popularity worldwide and that growth isn’t showing any signs of slowing. According to eMarketer, ecommerce will account for 16.1% of all global retail sales in 2020—up from 14.1% last year and rising to 22% by 2023. Despite playing such a critical role in propelling lower-cost top-of-funnel traffic, SEO is […]
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much revenue as they can. For businesses running with a lean staff, it may be all they can do to keep their heads above water. For […]