Monthly Archives: February 2019

Want to Better Understand the Competitive Landscape? Get Granular

For many enterprise-level businesses, your biggest competition is other multi-location brands. While you can almost be sure that your main competitor will have locations near yours, that isn’t all you have to worry about. Local chains and growing startups can drive business away from your locations just as well as—or even better than—the usual suspects. […]

Let’s Talk About Voice! Join Us at The Gathering 2019

The continuing rise of voice search is staggering. There are 1.6 billion digital assistants in use; there are more than 1 billion voice searches every month; and half of all searches will be voice by 2020. But what’s happening behind the numbers? At The Gathering, DAC’s ever-curious Nasser Sahlool will reveal all. His partner session, […]

How To Help Your Nested Locations Thrive In Local Search

Businesses with distributed local footprints face a number of unusual challenges in digital, but few are as time-consuming as nested locations. Think about it: this is the only kind of setup where local businesses—such as jewellers, ATMs, and even coffee shops—either share their addresses or are located entirely inside another business. It’s a unique situation […]

It’s Official: We’re Adobe Certified Experts

Change is inevitable, but growth takes vision and enterprise—especially in the fast-evolving world of digital, where the right tools and expertise can make the difference between getting ahead and getting left behind. That’s why every member of our forward-thinking Data Marketing Science team is an officially designated Adobe Certified Expert (ACE). It’s an elusive, exclusive designation that few agencies […]

January 2019 LPM Roundup

While most of us recovered from our holiday exertions as 2018 ticked over into 2019, Google and other players in local digital continued to hit the news wire with important updates. So let’s forget the polar vortex (for now, at least) and take a look at the hottest new developments in local search and Local […]

SMX West 2019: 4 Insights You Really Need to Know

Digital’s biggest, brightest brands came together last week for SMX West 2019. Every major player was represented at the San Jose McEnery Convention Center in the heart of Silicon Valley—Google, Amazon, and Bing among them, as well as some of the world’s most exciting start-ups—making this one of the most diverse, reputable, and relevant conferences on Search […]

Feed Your Search Engine: A New Era in Ecommerce

If you’re an e-commerce retailer, you already know how hard it is to acquire new customers and drive sales while competing against the giants like Amazon, Walmart, and Overstock. But digital marketing for e-commerce is experiencing a huge shift—particularly in the way paid search experiences are delivered to the users in response to a search […]