2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right message to the right person at the right time is truer today than ever before — and this includes the ability […]
The festive season is almost upon us, and now’s the time for online retailers to be promoting their Christmas bestsellers, if they aren’t already. Christmas is such a critical time of the business year, and as James Murphy, chief executive of ad agency Adam & Eve DDB, put it in an interview with The Guardian ,“if Christmas […]
There has been much talk this year of voice search, yet not so much attention has been given to visual search, which has been quietly bubbling beneath the surface. There’s no denying that our world has evolved into a highly visual one, driven by the omnipotence of social media…so why shouldn’t we be able to […]
Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems to be a new article about marketing to millennials, what defines us and what motivates us. So how worthwhile are these generalizations […]