Monthly Archives: April 2013

Tap vs. Click: Tablet Optimisation

Tablets generate more page views and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of talk in the past year about optimising usability and conversion paths for mobile. With the focus on capturing those fickle mobile […]

Twitter Launches New #Music App

Not even six months off the launch of Vine, and Twitter swoops in to steal the media spotlight once again with the launch of its #music app and discovery service yesterday. Announced during a segment on Good Morning America and through a blog post on, the #music app brings artists’ music-related Twitter activity front and […]

Online Reviews – The Good, the Bad and the Fakes

When given choices about where to spend money, consumers want the best. Internet Yellow Pages sites, Google Places listings and social networks offer consumers convenient channels for unbiased ratings and reviews from other customers. Good reviews can do wonders for your business, but just one negative review could create enough doubt in a consumer’s mind that […]

The Rise of Twitter: Its Success and Impact

A few weeks ago, on 21 March, Twitter celebrated its 7th birthday, marking seven successful years since its inception. Its meteoric rise to prominence has been impressive and exciting.  It is now the Social Media Platform of choice for celebrities and has, as Rupert Murdoch put it: ‘helped change the news biz and the world.’ […]

Coca-Cola: Why Social is More Than Just Buzz

A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no, actually, he didn’t. What Eric Schmidt, senior manager of marketing strategy and insights at Coca-Cola, actually said was this: “But when Coca-Cola put buzz […]