Monthly Archives: May 2012

Your Google+ Local Questions Answered

As with any major change, the shift from Google Places to Google+ Local has raised  many questions about what is happening and what the implications will be. Below is a distillation of answers to the common questions that have come up so far about the new interface, how to interact with it and what is […]

Google Pairs Local and Social with Google+ Local

Today Google unleashed another resounding shot across the bow of players in the social and local digital marketing space: Google+ Local.  This move will effectively make Google Place Pages a memory, replacing those pages with a new local section of their Google+ social network. This falls in line with Google’s overall product consolidation strategy, and […]

Google ThinkPerformance Toronto: Performance Marketing Grows Up

Search is the world’s biggest focus group. Speakers kept returning to this one phrase during yesterday’s Google thinkperformance Toronto event. Yes, we love numbers. We are at our core a bunch of data geeks. But yesterday was more about the human element; how data can help us understand our user, how it can help us […]

Has Penguin Finally Killed Link Building?

Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post […]

GM snubs Facebook. Is social advertising dead?

The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their online media strategy. Should they be questioning their media strategy? Absolutely, every day. There’s no such thing as rinse and repeat in digital media; placing the same ads as […]

What is a Phone Call Worth to an Advertiser?

Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would argue ‘no’. Is it really in the eye of the beholder? Let’s take a glimpse into my life […]