As with any major change, the shift from Google Places to Google+ Local has raised many questions about what is happening and what the implications will be. Below is a distillation of answers to the common questions that have come up so far about the new interface, how to interact with it and what is […]
Today Google unleashed another resounding shot across the bow of players in the social and local space: Google+ Local. This move will effectively make Google Place Pages a memory, replacing those pages with a new local section of their Google+ social network. This falls in line with Google’s overall product consolidation strategy, and like Search […]
Search is the world’s biggest focus group. Speakers kept returning to this one phrase during yesterday’s Google thinkperformance Toronto event. Yes, we love numbers. We are at our core a bunch of data geeks. But yesterday was more about the human element; how data can help us understand our user, how it can help us […]
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimization penalty), the SEO industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post on the […]
DAC held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s Vice-President of Client Strategy Nasser Sahlool led the afternoon seminar. Topics discussed included: digital trends, SoLoMo – Social, Local and Mobile channels, methodologies to succeed in a dynamic digital environment, […]
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, SEO, local listings and landing pages — and mobile is simply one more line item. If a visitor can already access a site on his or her mobile device, […]
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their media strategy. Should they be questioning their media strategy? Absolutely, every day. There’s no such thing as rinse and repeat in digital media; placing the same ads as last […]
When talking about Print Yellow Pages (PYP) usage, many are quick to quote the decreasing trend in overall PYP references. However, looking at an overall figure is not the end of the story. Print directories are extremely effective in many categories, and when looking at the 2011 DAC/Kantar data, we can see that various headings actually […]
Even in these recessionary times, advertisers who maintained their directory ad programs experienced an increase in calls, profit and return on investment. A recent Patek analytics study looked at directory ads published between 2008-2011, comprised of 1572 ad programs, spanning 86 headings. This study provides more evidence that directory ads continue to provide outstanding value […]
I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for those of you who are active in social media, I’m sure many of you will attest, implementing social media […]