DAC Joins the National Association of Jewellers, Reinforcing Commitment to Excellence in the Jewellery and Watch Sector 

DAC, a leading international media agency, is proud to announce its membership in the National Association of Jewellers (NAJ)—the UK’s foremost trade association for the jewellery and watch industry. 

Joining the NAJ reflects DAC’s commitment to ethical business practices, professionalism, and its deepening specialisation in the luxury retail space. As a member, DAC is part of a respected community that champions integrity, accountability, and excellence across the industry. 

“Our affiliation with the NAJ reinforces DAC’s dedication to serving jewellery and watch brands with an innovative omnichannel strategy that drives both ecommerce and boutique results,” said Mike Fantis, VP, Managing Partner at DAC in the UK. “We’re proud to support businesses in this sector through data-led strategies that reflect both our marketing expertise and our understanding of what drives trust and value for customers.” 

DAC brings proven experience in the jewellery and watch sector, having successfully delivered measurable results for leading brands through a combination of digital precision and strategic creativity. This announcement follows DAC being named Most Innovative Independent Media Agency at the Digiday Media Buying and Planning Awards, a recognition of the agency’s inventive approach and consistent impact in today’s complex media landscape. 

As a trusted partner to luxury brands, DAC blends global strategy with local precision through its unique brand-to-local approach. From building national awareness to driving in-store visits, DAC helps jewellery and watch brands reach audiences meaningfully and measurably—at every stage of the customer journey. Membership in the NAJ is both a symbol and a reinforcement of that mission.