DAC Named 2025 Most Innovative Independent Media Agency by Digiday Media Buying & Planning Awards

We’re excited to share that DAC has been named Most Innovative Independent Media Agency 2025 for our TotalSERP: A 360 Search Approach by Digiday Media Buying & Planning Awards. 

This recognition celebrates the power of TotalSERP—DAC’s proprietary methodology designed to unify paid, organic, and local search strategies into a single, AI-informed system. In a rapidly evolving media landscape—where AI-powered overviews, rising CPCs, and constrained budgets have reshaped how audiences engage with the search engine results page (SERP)—TotalSERP enables brands to respond with precision, efficiency, and measurable impact.

According to Digiday, this year’s nominees “prioritised technology-driven storytelling, strategic brand partnerships, and immersive and interactive experiences”—and DAC is proud to be recognised among the industry’s most forward-thinking leaders.

As an independent agency with a legacy of over 50 years of innovation, we remain committed to developing strategies that not only deliver results but also redefine standards in modern media planning.

View all the winners here.

We look forward to the awards ceremony and extend our thanks to Digiday for recognising the transformative potential of TotalSERP.