Video Reviews for Google Maps: The Next Generation of Content and Feedback

Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search.

Users interacting with maps or local search are accustomed to seeing photos, which help them view a business and its products or services — and ultimately help them make decisions about purchasing.  With the addition of video, users will get a chance to see a business “in motion”, which can expand and provide a much deeper understanding of the local business.

The ability to capture and highlight selling points of a local business has now become easier. Take a restaurant, for example: with a single click, a user can capture the setting and mood, take shots of the food that was served or even add a personal note on their experience. Just as regular reviews did, video reviews will take service and local search to the next level.

There are guidelines for adding effective videos to Google Maps and not everything is allowed, but the value should be quickly evident. Marketers in all industries should be working through strategies on how to produce this content and measure its effectiveness.

Kyle Harris is the Product Manager at DAC Group and is based out of New York. For more insights on working with an agency partner to maximize your local search presence on Google, please get in touch

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2 Comments

  1. Kali Pearson
    2017-11-27 14:56:06

    Thanks, Filip. Reviews of any kind have a huge impact on local SEO currently. This doesn’t even need to be thought of in “the future”. I don’t think Google will weigh one more than the other as both can provide great user experiences. The key here is to use video reviews as a way to entice prospective users to convert.

  2. Filip Zafirovski
    2017-10-09 11:03:45

    Great article Kharis! One question. How big of an effect can video reviews have on the local seo in the future? What do you think? Kind regards, Filip

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