The newest music streaming service to hit the scene is gaining users across the globe, causing advertisers and marketers to take notice. Boasting over 8 million engaged users globally, Spotify is finding new ways to connect customers and brands. Why Spotify makes sense for brands: Users hear audio ads every three songs, connecting advertising with […]
Global Brand Strategist, Jonathon Baskin, contributed an excellent article to iMediaConnection recently titled “5 Reasons Social Media is a Waste of Marketing Dollars”. Mr. Baskin specifically identifies recent blunders by Old Spice, Ford, Pepsi and Burger to frame his argument. What these examples prove is that national brands are eschewing traditional media to fund social […]
Google wants to know what you think. The Google +1 update has been well documented here. +1 seems to be part of a trend, wherein Google is taking into account user feedback when doling out search engine rankings. Details are now coming to light about how Google put together its new Panda algorithm update. These […]
In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is simply another design element crammed into an already-crammed print ad. Although this may have been true in the […]
Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social media. Today they fired their latest salvo in the race; +1. As with any of Google’s most successful offerings, what works in its favour […]
Google is customizing your local search experience. It’s easy to anecdotally speak to the fact that Google is taking a much more aggressive approach to location-based services. From peripheral products, like Google Buzz and Google Latitude to the rapidly changing Google Places, a lot of development and resources are going into expanding the solutions Google offers to […]
In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has created a sense of urgency that can’t be ignored. Twitter, foursquare and Yelp are exciting, innovative and shaping brand preference and purchase decisions. Why […]
11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 – Step 1 – Research – Social Listening Tools, Competitive Intelligence, Database Sources 11:12 – Develop target persona (demographic / geographic, etc) then map out […]
We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other medium has affected the traditional marketing/purchase process so dramatically. When there was only print, logos were important. With radio, jingles took prominence. With television, the focus […]
It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t determine the return on investment. The reason why this is a struggle is because social media actions are often regarded as an end to themselves. […]