Tag Archives: social media

Staying Power: The Importance of Review Management for Hotels

Gone are the days of consumers complaining to no avail. Thanks to the advent of the internet and social media, customer complaints no longer fall on deaf ears—quite the opposite, in fact. Nowadays, online reviews and their impact are amplified, reaching a vast audience. In this post, we explore how reviews affect the online reputation […]

Instagram Announces a “Significant Step Forward for Shopping”

Instagram announced on March 19th 2019 that they are adding a new way for people to buy products they discover on the app. Consumers in the US can purchase items directly on Instagram’s app from over 20 different brands, including Zara, H&M, Outdoor Voices, and Uniqlo. The checkout feature will allow people to make purchases […]

3 Content Strategy Trends to Prioritize in 2019

It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion as the trends set to dominate the industry. Those trends have become the new normal for content strategists, and we’re gazing into our […]

Marketing to Millennials: A Generation Balancing Nostalgia and Digital Transformation

Exploring behavioral insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25% of the population; in France, Germany, and the UK, they represent about 15-20% of the population. Millennials have been called the entitled generation for being spoon-fed […]

What the Changes to Facebook’s Newsfeed Mean for Marketers

Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users’ feeds with […]

How to Make the Most of Your Localized Content Strategy

Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing predictions for content, including intelligent/predictive content, digital asset management, data-driven content marketing, influencers and execution. Those trends continue to shape the work we do every […]

280-Character Tweets: The Debate

The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet length to a whopping 280 characters. This news is dividing users sharply. Are longer tweets a good thing or a bad thing? […]

Digital Marketing Trends for 2016

The world of digital marketing is always evolving. This infographic highlights everything you need to stay in the know through the second half of 2016! Contact DAC today to find out more!

Being Human: Lessons from Social Media Strategies Summit

It was somewhere between the Dungeons & Dragons analogies, the Mike Myers Shrek impressions, and the musical question period that I realized it: This was no typical social media conference. Social Media Strategies Summit, held last week in San Francisco, brought together a couple hundred industry professionals from some of the top brands, agencies and media, and […]