Winnie Tran

Global Brand, Local Flavor: How Restaurants Cater to National Tastes

Winnie Tran | August 20, 2019

Playwright George Bernard Shaw once said that there is no sincerer love than the love of food. Judging by the steady growth of the global fast food market—with a compound annual growth rate of 5%,…

How to Deliver Authentic Travel Experiences through Localization and Personalization

Winnie Tran | June 18, 2019

If you scroll through the #travel hashtag on Instagram at this very moment, you will find more than 400 million posts showcasing various places, faces, and landmarks from around the world. But take a closer…

Retail Therapy and the Power of the Impulse Buy

Winnie Tran | February 26, 2019

Retail therapy can be defined as the act of shopping with the sole purpose of improving one’s mood or disposition. We’ve all been there—buying things on impulse to relieve stress after a bad day or…

Marketing to Millennials: A Generation Balancing Nostalgia and Digital Transformation

Winnie Tran | July 31, 2018

Exploring behavioral insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25% of the population; in France, Germany,…