Rahel Gandhi

5 SEM best practices for growth marketers

Rahel Gandhi | October 5, 2022

The term “growth hacking” is bandied about a lot these days. At this point, it even has its own job titles, responsibilities, and expert practitioners. But what exactly does the soundalike term “growth marketing” mean?…

Instagram launches new paid subscription model

Rahel Gandhi | March 29, 2022

With the growing popularity of Instagram Reels and IGTV, Instagram is set to launch an unexpected feature: subscriptions. Yes, you heard that right. This new feature will allow creators to share exclusive content available to…

Metaverse 101: The future of digital marketing?

Rahel Gandhi | January 19, 2022

At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their planned role in the…