March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, […]
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google search’s current data set and mobile reach, combined with their algorithms, processes, historical knowledge and machine based learning, they’re destined to determine […]
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients are looking for – and planning for – in the future. It gives us time to talk about wishes […]
In part 1 of this series I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second installment, my goal is to provide actionable insights into two questions: 1. Why do regional or local business with a single or small number of locations often outrank large enterprise brands with […]
From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of years. Smartphones started becoming popular in 2010 and by 2013, consumers were spending 15+ hours a week researching on their smartphones. Examining Google specifically, their search […]
As with any major change, the shift from Google Places to Google+ Local has raised many questions about what is happening and what the implications will be. Below is a distillation of answers to the common questions that have come up so far about the new interface, how to interact with it and what is […]