Fall has finally arrived and we’re slowly approaching the end of another eventful year. Yet the pace of life remains brisk in local search, where change is the only thing that never changes. Join us for a fast rundown of all the news you need to know from the month that was September 2021. Mozilla […]
Warmer weather, relaxed restrictions, and a series of updates and upgrades in local search—it’s fair to say that May 2021 had a little bit of everything. Let’s take a closer look at the changes that matter to brick-and-mortar businesses everywhere. Google’s May 22 algorithm update The month of May was saturated with algorithm updates with […]
As 2021 gets into full swing, so too do the changes in local search. Join us for a quick rundown of all the updates you need to know about, from enhanced delivery/pickup features to a shiny new local two-pack. Let’s go! Google reveals local search trends amid COVID-19 With the profound impact the pandemic is […]
As the world begins moving out of lockdowns and into new tiered systems, there’s even more uncertainty about what people can and can’t do. For businesses with local brick-and-mortar locations, this means a shift not only in operations but in the way they need to engage with their audiences. In times like these, local SEO […]
An eventful year may be winding down, but there’s no such thing as a lull in local search. This month, Google pushed ahead with a few updates that have been months in the making—but it wasn’t all plain sailing for the search giant. All is revealed in our November roundup. Google reviews and replies fail […]
The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of 2019 and the first month of 2020, including Google kicking off the year with a core algorithm update […]
You won’t be surprised to learn that Google is essentially a monopoly in local search, controlling up to 95% of search traffic in certain verticals. That makes the search giant a critically important source of revenue for local businesses and enterprise brands with distributed local footprints. But local search is more than Google My Business […]
As growing restaurant businesses expand to more and more locations, it becomes increasingly important for each location to have its own landing page. After all, small businesses may be able to get away with a single page that covers all their locations, but that’s simply not practical for larger restaurant chains—especially when there are significant […]
In the restaurant industry, reviews can have a significant impact on a business’s success. With major websites like Yelp and Zomato dedicated to providing a place for customers to rate and review places to eat, it’s crucial that restaurant owners embrace every opportunity to manage and respond to online reviews. While some restaurants only reply […]
As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel optimization and attribution are long gone (was that ever a good idea, anyway?), and if you haven’t yet nurtured an omnichannel approach to marketing, […]