The latter part of 2018 has been bustling for local search engine optimization. Google released a Google My Business App, changed how service-area businesses function in maps, and is now allowing users to follow Google My Business profiles as social becomes further ingrained into local search. To cap off a wild year in local search, […]
Another month has passed, which means more developments in the world of Local Presence Management (LPM). This time we’ve seen some major changes with minor consequences, minor changes with major consequences—and a significant (if inevitable) demise that even casual users should note. Google shuts down Google+ Remember that massive push Google made for their own […]
In this post we will cover the importance of location accuracy data, unique local content and first party data management when optimizing the mobile shopping experience. In light of the rapid growth of mobile usage, retailers are rushing to optimize mobile shopping experiences for consumers. According to Nielsen, “for mobile shoppers who make a purchase in a […]
I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier. I imagine walking down the street looking for a place to eat and having discounted offers for local restaurants appearing on my phone as I walk by them. I fantasize […]
As with any major change, the shift from Google Places to Google+ Local has raised many questions about what is happening and what the implications will be. Below is a distillation of answers to the common questions that have come up so far about the new interface, how to interact with it and what is […]
Today Google unleashed another resounding shot across the bow of players in the social and local space: Google+ Local. This move will effectively make Google Place Pages a memory, replacing those pages with a new local section of their Google+ social network. This falls in line with Google’s overall product consolidation strategy, and like Search […]
This week I attended Local University WNY in Ellicottville, NY. Throughout the week I will be recapping that event through a series of blogs. The event takes place throughout the country, hosted by SEO and Local SEO presenters. Presenters at the session that I attended included: Mike Blumenthal, Mary Bowling, Matt McGee, David Mihm, Ed […]
Recently, I stumbled upon a change in Google Places, when looking for an ATM within the mall. Below is a screenshot of the Places page. The strange piece of content here is the snippet from Wikipedia. “All text is available under the terms of the GNU Free Documentation License – Wikipedia.” Alone this info would […]
There’s been a lot of buzz leading up to the launch of Schema.org. The first thing that makes Schema.org a big deal is that it is agreed upon and standardized. The second thing that makes Schema.org a big deal is the essence of what it does. Schema.org provides a standard protocol to add more details […]
With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of the Google Places channel. Since launching location extensions integrated with a Google Places account, Google has been pushing the product hard with local advertisers. […]