Tag Archives: Local Listing Management

May 2019 LPM Roundup

This past month, Google made a number of changes to their search engine results pages (SERPs). They’ve been naturally integrated so most users will have no issue adopting them—some may not even notice that this wasn’t the way things always were. Although the changes feel seamless, they are still going to have an important impact […]

DAC Announces a New Local Presence Management Tool: Google Ranking Plus

We’re excited to announce the launch of our latest product, Google Ranking Plus. This tool is like no other offered in the local search market. It allows business managers to factor in proximity as a key ranking factor in their search analytics. To coincide with the ubiquity of smartphones, Google’s algorithm is set up to […]

April 2019 LPM Roundup

Google has made major updates to the Local Three Pack, Google My Business (GMB), and Google Posts this month. These changes can’t be ignored as they are fundamental to how Google will function going forward. Whether you’re a restaurant, dry-cleaner, nightclub, or any other type of business, these changes will affect you and your business […]

5 Google My Business Features for Hotels (and One Big Hack)

Hospitality is one of the most competitive industries thanks to an overly crowded market full of everything from high-end luxury hotels and resorts to small, economy motels and hostels. Add the growing popularity of platforms like AirBnB, and it’s clear that the way travelers are searching for and booking accommodations is changing. Google and other […]

6 Ways to Get More From Your Restaurant’s GMB Pages

Every type of business has its quirks, but restaurants might just take the cake when it comes to Google My Business (GMB). It starts within the first few clicks: unique features will magically appear when at least one of your category settings is set to “restaurant”. Fortunately, local business listings are our bread and butter—and […]

March 2019 LPM Roundup

March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, […]

Why Sentiment Analysis is Key to Effective Reputation Management

It’s no surprise that a business’s review score can affect its success. The most basic understanding is that high scores are good and low scores are bad. Many businesses focus on keeping their star ratings above a certain threshold, which on the surface sounds reasonable. However, blindly following star ratings without understanding why those scores […]

February 2019 LPM Roundup

Maintaining optimal business listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalizing your business. Competitors have been known […]

How to Help Your Nested Locations Thrive in Local Search

Businesses with distributed local footprints face a number of unusual challenges in digital, but few are as time-consuming as nested locations. Think about it: this is the only kind of setup where local businesses—such as jewelers, ATMs, and even coffee shops—either share their addresses or are located entirely inside of another business. It’s a unique […]