Tag Archives: Local Listing Management

February 2019 LPM Roundup

Maintaining optimal listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalizing your business. Competitors have been known to […]

How to Help Your Nested Locations Thrive in Local Search

Businesses with distributed local footprints face a number of unusual challenges in digital, but few are as time-consuming as nested locations. Think about it: this is the only kind of setup where local businesses—such as jewelers, ATMs, and even coffee shops—either share their addresses or are located entirely inside of another business. It’s a unique […]

January 2019 LPM Roundup

While most of us recovered from our holiday exertions as 2018 ticked over into 2019, others were hard at work at the coalface of local search. That includes our very own Eli Grant, who penned an excellent AdAge article exploring how retailers can beat Amazon and achieve transformational growth through the use of local data […]

How to Win at Local: 4 Ways to Build a Hyperlocal Strategy

In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically close was all there was to it, a lot of agencies would be out of luck (and out of business!). Instead, “near me” searches are now, […]

Manage Reviews with Ease Using Pre-Populated Responses

It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide direct responses to reviews have better ratings. At this point, it’s clear that businesses in virtually every sector have to get […]

November 2018 LPM Roundup

The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google hasn’t stopped (or even slowed down!) its local search updates at this busy time of year. So don’t be too distracted as you put the finishing […]

Your Local Search Holiday Checklist

Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local Presence Management (LPM) strategy is up to snuff for the last few months of 2018. Whether you’re in the middle of holiday planning or […]

5 Huge Changes Coming to Local Search—and How to Get Ahead

The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying about citations. They didn’t yet have a full sense of the importance of reviews—and they weren’t really paying much attention to voice search at all. […]

Want to Rank in Local Search? Shift Your Focus

The latter part of 2018 has been bustling for local SEO. Google released a Google My Business App, changed how service-area businesses function in maps, and is now allowing users to follow Google My Business profiles as social becomes further ingrained into local search. To cap off a wild year in local search, the 2018 […]