The holiday shopping season has arrived, and some shiny new updates from Google are already waiting under the tree. Read up on what’s new in local search this month, so you can stay up to date—and help keep your business on the “nice” list. Google My Business gets a new name Google is renaming Google […]
From meeting with financial advisors to discuss mortgages and investments to requesting wire transfers, people in search of a bank branch are looking for a range of different services. Often, those looking up bank listings online are simply looking for the nearest ATM. That’s precisely why it’s so important for banks to list their ATM […]
While customers often visit a business for the business itself, there are many instances in which the customer is not invested in the brand but rather an individual working within it. For businesses like doctor’s offices and law firms, clients are largely the individual practitioner’s customer base rather than the office’s. While it may seem […]
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant industry? Data has become one of the most important ingredients for restaurants; the ingredient that helps them stay relevant. Businesses are sitting on […]
This past month, Google made a number of changes to their search engine results pages (SERPs). They’ve been naturally integrated so most users will have no issue adopting them—some may not even notice that this wasn’t the way things always were. Although the changes feel seamless, they are still going to have an important impact […]
We’re excited to announce the launch of our latest product, Local Rank+. This tool is like no other offered in the local search market. It allows business managers to factor in proximity as a key ranking factor in their search analytics. To coincide with the ubiquity of smartphones, Google’s algorithm is set up to make […]
Google has made major updates to the Local Three Pack, Google My Business (GMB), and Google Posts this month. These changes can’t be ignored as they are fundamental to how Google will function going forward. Whether you’re a restaurant, dry-cleaner, nightclub, or any other type of business, these changes will affect you and your business […]
Hospitality is one of the most competitive industries thanks to an overly crowded market full of everything from high-end luxury hotels and resorts to small, economy motels and hostels. Add the growing popularity of platforms like AirBnB, and it’s clear that the way travelers are searching for and booking accommodations is changing. Google and other […]
Every type of business has its quirks, but restaurants might just take the cake when it comes to Google My Business (GMB). It starts within the first few clicks: unique features will magically appear when at least one of your category settings is set to “restaurant”. Fortunately, local business listings are our bread and butter—and […]
March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, […]