The year is already presenting a lot of opportunities and challenges for marketers. On one hand, there are disruptions to the marketing industry with the ongoing evolution of the SERP (search engine results page), the rise of generative content (content created by artificial intelligence), and even economic uncertainty on the horizon. On the other hand, […]
With the World Cup having already kicked off, Google is asking certain businesses—particularly bars and restaurants—if they will be showing World Cup games at their location. If listing owners add the “Showing the World Cup” attribute to their Google Business Profile (GBP), Google will display it prominently in both Google Maps and Google Search. Google […]
The American Marketing Association Toronto Chapter (AMA Toronto) recently held its annual CMO breakfast panel to discuss the post-pandemic marketing landscape. Topics were explored, insights were uncovered, and coffee was savored. Here are our top four takeaways. Consider dividing your short-term and long-term marketing mandates and goals There’s a lot to balance in any organization, […]
Consumers have tipped the balance of power. They have instant access to almost everything there is to know about any business—and can make or break brands through the collective power of reviews, ratings, and user-generated content (UGC). In this new dynamic, it’s essential for businesses of all shapes and sizes to not only monitor but […]