Tag Archives: data

A Marketer’s Guide to Post-GDPR Marketing

If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will this affect marketing? What is the GDPR? The General Data Protection Regulation (GDPR) is a set of […]

Minimize Customer Churn with Aligned Digital Strategy

In part one of this three part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics. While acquisition remains a top priority for marketers today, it is equally important to retain those customers once they’re acquired. Customers dictate their relationships with […]

How Well Do You Know Your Customer’s Journey?

When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients are looking for – and planning for – in the future. It gives us time to talk about wishes […]

Here are the Top 5 Content Trends for 2017

From data tools to digital asset management, content marketing will see a huge tech boost in the coming year, and companies that embrace and leverage the right tools for their objectives are the ones that will thrive. Good work takes hard work, and good content in a highly saturated market takes continual research and innovation […]

How Data is Transforming the Musician’s Landscape

Continuing on the theme from my first blog, Music as a Marketing Mechanism, I want to zero in on how audience data can help musicians grow their fan base and brand. The Power of Data In the music industry, first and third-party data has the potential to unlock vital insights. It can help artists identify […]

Cleveland AMA Recap: Digital Lead Generation Minus the Guesswork

DAC Group held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s Vice-President of Client Strategy Nasser Sahlool led the afternoon seminar. Topics discussed included: digital trends, SoLoMo – Social, Local and Mobile channels, methodologies to succeed in a dynamic digital […]

How to Increase the Effectiveness of Your Local Directory Ads

Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local search campaigns are built through targeting specific local market areas and ensuring that your message reaches consumers in that area. […]