Tag Archives: advertising

Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing

It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are spent creating brand archetype word clouds, devising virulent hashtags and debating whether a flashy new subheading should call out “premium” […]

Understanding Digital Ad Fraud and Bot Traffic

Much has been made of the rise of fraudulent digital ad traffic over the last couple years, with headlines such as “Russian Ring of Digital Ad Crooks is Reportedly Making Over $3 Million a Day” and “Hackers Make $5M a Day by Faking 300M Video Views” making a splash in the press. Hackers! Russian rings! […]

DAC Group Featured in eMarketer’s Digital Video Advertising Best Practices 2017 Report

US digital video ad spending stands to approach $18 billion by 2020 – it’s a bright spot in the digital advertising market, but also presents unique challenges. In their January report, Digital Video Advertising Best Practices 2017, eMarketer spoke with more than two dozen industry leaders – including Eli Grant, VP of DAC / Chicago […]

Music as a Marketing Mechanism

Music is pervasive. It is at the center of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music.  We are surrounded by music no matter the time or place – at home, in our cars, at work, in stores, elevators, waiting rooms […]

The Future of Ad Blocking with Dr. Johnny Ryan

While attending Ad-Tech Canada 2016 in Toronto last month, I sat in on a panel discussing the pros and cons of ad blocking where I was introduced to the concept of ‘ad blocking blockers’. I was fortunate to connect with Dr. Johnny Ryan, Head of Ecosystems at PageFair, to recap the conference and dive deeper […]

Think Twice Before Dropping Directory Ads

Even in these recessionary times, advertisers who maintained their directory ad programs experienced an increase in calls, profit and return on investment. A recent Patek analytics study looked at directory ads published between 2008-2011, comprised of 1572 ad programs, spanning 86 headings. This study provides more evidence that directory ads continue to provide outstanding value […]

How to Increase the Effectiveness of Your Local Directory Ads

Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local search campaigns are built through targeting specific local market areas and ensuring that your message reaches consumers in that area. […]

SEO is Dead. Long Live Content.

Matt Cutts, Google’s sheriff of all things SEO, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official algorithm update that will penalize sites that engage too vigorously in search engine optimization. To paraphrase, Cutts said that, as part of Google’s ongoing effort to rank the […]

Get a grip of your ROI in the Real World

Coming out of the SMX Advanced conference in Seattle earlier this month, a few things stood out to me as patent certainties… Early June in the Pacific North-West rarely delivers consecutive days of sunshine The conference backpacks are getting fancier every year Advertisers and marketers are seeking, more than ever, the magic formula behind understanding […]