Tag Archives: advertising

Augmented Reality: Blending Real-World and Digital Marketing

Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon. It’s also the most interesting marketing development we’ve seen in years. The crazy thing is, that’s not even an overstatement. The game itself may stand […]

Sex Sells…but so do Cats! Content marketing lessons

I wrote recently about the most important thing in content marketing still being reaching and persuading people. Sometimes acknowledging that as a primary focus can make it awkward pitching ideas; for agencies pitching to clients or for clients pitching to their upper management. Why? Because people enjoy and engage with things that are easy to write […]