Tag Archives: advertising

Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing

It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are spent creating brand archetype word clouds, devising virulent hashtags and debating whether a flashy new subheading should call out “premium” […]

DAC Featured in eMarketer’s Digital Video Advertising Best Practices 2017 Report

US digital video ad spending stands to approach $18 billion by 2020 – it’s a bright spot in the digital advertising market, but also presents unique challenges. In their January report, Digital Video Advertising Best Practices 2017, eMarketer spoke with more than two dozen industry leaders – including Eli Grant, VP of DAC / Chicago […]

Augmented Reality: Blending Real-World and Digital Marketing

Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon. It’s also the most interesting marketing development we’ve seen in years. The crazy thing is, that’s not even an overstatement. The game itself may stand […]

Music as a Marketing Mechanism

Music is pervasive. It is at the centre of everyone’s life (well, at least it feels that way here in America). Statistics show 93% of the country’s population listens to music.  We are surrounded by music no matter the time or place – at home, in our cars, at work, in stores, elevators, waiting rooms […]

Sex Sells…but so do Cats! Content marketing lessons

I wrote recently about the most important thing in content marketing still being reaching and persuading people. Sometimes acknowledging that as a primary focus can make it awkward pitching ideas; for agencies pitching to clients or for clients pitching to their upper management. Why? Because people enjoy and engage with things that are easy to write […]