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Random House English Dictionary defines a brand as “A word, name, symbol etc. one legally registered to identify its products distinctively from others of the same type and usually prominently...

The blogosphere has been swirling with reports of Bing gaining market share in recent months, but a closer look at the numbers reveals a good news/bad news scenario for Microsoft. While...

Smart marketers know not to put all their eggs in one basket, so they make sure that all their hopes are not pinned on a single media channel. As buyers, we are influenced by a variety of media...