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The Pew Research Center published their annual ‘State of the News Media’ study earlier this month. One of the big takeaways was that for the first time ever more people are turning to the...
While the actual ranking factors in Google’s algorithm are widely opaque, through research we can draw conclusions that drive the strategy of our industry. Constant research is essential. I have...
In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the...
comScore and Group M published a report this week about the relationship between search and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those...
With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is...
Google is customizing your local search experience. It’s easy to anecdotally speak to the fact that Google is taking a much more aggressive approach to location-based services. From...
In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has...
13:55 – Top ad position may not necessarily convert as well as a lower position 13:59 – Segment data to be able to impact actionable results 14:01 – This is some pretty basic stuff,...
11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 –...
9:25 – Most important factors for Quality Score are CTR and history in vertical/geography/account as well as keyword matching. The best way to get a good quality score is to start with a...
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