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DAC breakfast with Google in Toronto
Friday, June 15, 2012
DAC
We had the pleasure of hosting a breakfast for prospects on Wednesday, June 13 at The Spoke Club in downtown Toronto with our partners at Google. The breakfast was well attended and featured content...
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Apple vs. Google: The war that everyone is talking about
Wednesday, June 13, 2012
DAC
Apple’s recent launching of its own mapping software, to replace the default Google Maps on iPhone and iPad devices, has been described by industry pundits and observers as the latest...
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2012 Landscape study reveals consumers engaged across multiple platforms when looking to make a purchase decision
Saturday, June 02, 2012
Lynn Duffy
Each year, DAC sets out to study consumer behavior at the point of purchase in order to keep a pulse on how consumers use media in their purchase decisions.  The study is the largest of its kind...
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Your Google+ Local Questions Answered
Thursday, May 31, 2012
Phil Britton
As with any major change, the shift from Google Places to Google+ Local has raised  many questions about what is happening and what the implications will be. Below is a distillation of answers to...
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Google Pairs Local and Social with Google+ Local
Wednesday, May 30, 2012
Phil Britton
Today Google unleashed another resounding shot across the bow of players in the social and local space: Google+ Local.  This move will effectively make Google Place Pages a memory, replacing those...
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Google ThinkPerformance Toronto: Performance Marketing Grows Up
Friday, May 25, 2012
Guest Contributor
Search is the world’s biggest focus group. Speakers kept returning to this one phrase during yesterday’s Google thinkperformance Toronto event. Yes, we love numbers. We are at our core a bunch of...
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Has Penguin Finally Killed Link Building?
Thursday, May 17, 2012
DAC
SEO
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimization penalty), the SEO industry has been trying to figure out exactly what it means. Penguin officially rolled out...
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Cleveland AMA Recap: Digital Lead Generation Minus the Guesswork
Wednesday, May 16, 2012
DAC
DAC held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s...
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No One Likes to Zoom and Fumble: A Business Case for Dedicated Mobile Pages
Wednesday, May 16, 2012
Guest Contributor
SEM
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, SEO, local listings and landing pages — and...
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GM snubs Facebook. Is social advertising dead?
Wednesday, May 16, 2012
DAC
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their media strategy. Should they be questioning...
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