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We had the pleasure of hosting a breakfast for prospects on Wednesday, June 13 at The Spoke Club in downtown Toronto with our partners at Google. The breakfast was well attended and featured content...
Apple’s recent launching of its own mapping software, to replace the default Google Maps on iPhone and iPad devices, has been described by industry pundits and observers as the latest...
Each year, DAC sets out to study consumer behavior at the point of purchase in order to keep a pulse on how consumers use media in their purchase decisions. The study is the largest of its kind...
As with any major change, the shift from Google Places to Google+ Local has raised many questions about what is happening and what the implications will be. Below is a distillation of answers to...
Today Google unleashed another resounding shot across the bow of players in the social and local space: Google+ Local. This move will effectively make Google Place Pages a memory, replacing those...
Search is the world’s biggest focus group. Speakers kept returning to this one phrase during yesterday’s Google thinkperformance Toronto event. Yes, we love numbers. We are at our core a bunch of...
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimization penalty), the SEO industry has been trying to figure out exactly what it means. Penguin officially rolled out...
DAC held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s...
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, SEO, local listings and landing pages — and...
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their media strategy. Should they be questioning...
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