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The Internet finally surpasses…newspapers?
Wednesday, March 23, 2011
DAC
The Pew Research Center published their annual ‘State of the News Media’ study earlier this month. One of the big takeaways was that for the first time ever more people are turning to the...
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Does a Local SEO optimized landing page, associated with a local listing, influence ranking?
Thursday, March 17, 2011
Phil Britton
SEO
While the actual ranking factors in Google’s algorithm are widely opaque, through research we can draw conclusions that drive the strategy of our industry. Constant research is essential. I have...
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Inbound Marketing: Gaining Legitimacy and Popularity
Monday, March 14, 2011
Phil Britton
In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the...
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Search and Social are More Integrated in Purchase Decisions than Ever
Wednesday, March 02, 2011
Sarah Soteroff
comScore and Group M published a report this week about the relationship between search and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those...
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New SERP Reflection
Thursday, November 18, 2010
Phil Britton
With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is...
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Blurred Edges: Where Does Local End and Social Begin?
Wednesday, November 17, 2010
Phil Britton
Google is customizing your local search experience. It’s easy to anecdotally speak to the fact that Google is taking a much more aggressive approach to location-based services.  From...
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Putting the Cart Before the Horse
Wednesday, June 30, 2010
Michael Orpen
In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has...
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Live Blogging SMX Advanced – Seattle – Session 3: Pump Up Those Conversions
Tuesday, June 08, 2010
Nasser Sahlool
13:55 – Top ad position may not necessarily convert as well as a lower position 13:59 – Segment data to be able to impact actionable results 14:01 – This is some pretty basic stuff,...
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Live Blogging SMX Advanced – Seattle – Session 2: Targeting the Search Funnel
Tuesday, June 08, 2010
Nasser Sahlool
11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 –...
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Live Blogging SMX Advanced – Seattle – Session 1: Quality Score Optimization for Pros:
Tuesday, June 08, 2010
Nasser Sahlool
9:25 – Most important factors for Quality Score are CTR and history in vertical/geography/account as well as keyword matching. The best way to get a good quality score is to start with a...
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