Web analytics for informed decisions

Harness the power of data to map every customer touch point, reveal actionable insights, and amplify your brand’s impact.

LET’S TALK WEB ANALYTICS

Web analytics for informed decisions

Harness the power of data to map every customer touch point, reveal actionable insights, and amplify your brand’s impact.

LET’S TALK WEB ANALYTICS

Maximize results with cutting-edge tech and an award-winning team

Global Business Tech Awards 2023

Digital Agency of the Year

B2 Awards

AI/Machine Learning in partnership with GE Appliances and DialogTech

One of the first agencies to become

an OpenAI Enterprise Level Partner

Proprietary Analytics Maturity Model

Determine your next steps via web analytics

Deep insights, powerful outcomes

The end-to-end, GA4-certified experts at Proove Intelligence—DAC’s analytics center of excellence—connect web performance to tangible business outcomes, and ensure that privacy needs are always met during tracking and data collection.

LET’S TALK WEB ANALYTICS

Using best-in-breed tools like Google Analytics and Adobe Experience Cloud—as well as our own custom platforms—we meticulously track and analyze user behavior, traffic sources, and conversion rates. Our AI and machine learning algorithms dig deeper, uncovering patterns and predicting trends to keep your brand ahead of the curve.

Proove Intelligence, our analytics center of excellence, crafts custom dashboards that offer real-time visibility into key performance metrics. These dashboards are not only about data—they’re about empowering your brand with predictive insights that can guide daily decisions and keep campaigns consistently performing at their best.

We don’t just look at the numbers; we look at the journey. By analyzing user behavior and segmenting your audience, we identify opportunities to personalize experiences, drive richer engagement, and enhance user satisfaction. Whether it’s A/B testing, design tweaks, or targeted messaging, we consult the data to make sure every interaction counts.

As a certified GA4 partner, we prioritize user consent and data privacy in every phase of web analytics. Our team ensures that all tracking and data collection processes are fully compliant with global privacy regulations, safeguarding your customers’ information and building trust.

One size does not fit all. By combining national and local data, we tailor strategies that resonate with specific regional audiences to meet your global goals. Our business intelligence tools, including Qlik Sense and Tableau, refine your data into actionable insights, maximizing ROI in every market you serve.

Precise insights with AI-powered analytics

With IRIS, our fully integrated marketing platform, you can transform data into actionable insights, streamline workflows, and reveal ways to optimize your brand’s performance across all channels.

EXPLORE IRIS

Proprietary tech built for powerful outcomes

Highlander

Streamline analytics and reporting, enhancing decision-making across marketing channels.

Guardrail

Supercharge AI productivity by streamlining interactions and maximizing efficiency.

Motive

Take control of your media with audience-first insights, planning, activation, and reporting.

TotalSERP

Orchestrate cohesive search strategies to dominate across paid, organic, and local.

Explore Our Tech

Seamlessly integrated for impact

Web analytics shouldn’t be an isolated task. It should be a component of every full-funnel strategy, integrating with related disciplines to reveal actionable insights and take your brand forward to its audiences.

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Web analytics in action

Breaking down the myths of marketing mix modeling

Most brands now view mixed media modeling (MMM) as a critical part of the analytics toolkit, but are often misled about what it can and cannot do.
Break down the myths of MMM and get ahead of the curve with our exclusive (and free!) white paper.

DOWNLOAD THE WHITEPAPER