The holiday spotlight is on, the stage is crowded, and every click is a coin toss between you and your competitors. Welcome to Q4.
Q4 2025 isn’t just another peak season. It’s retail’s main stage, where winners break records and laggards fade fast. Shoppers are savvier, wallets are tighter, and scrolls move faster than ever. According to Insider Intelligence/eMarketer, holiday sales are projected to hit $1.36 trillion, but the real battle won’t just be over spend – it’ll be over digital discovery. 2024’s biggest marketing disruptions and how they will impact your strategy in the year ahead.
