The impact
The Fresh Market was the only competitor to experience positive traffic trends during this period, according to Placer.ai. In just 38 days, the campaign achieved remarkable results.
85k
engaged social users
650k
impressions on promoted posts
6,500
social interactions
As a community-minded financial institution, our client was looking for a way to syndicate their new financial planning tool to help customers make the most of their money.
While they had the in-house tools and expertise to build the technology, they were challenged with figuring out how to reach and engage the right audience in order to share this valuable tool with current and prospective customers.
Mindful of our client’s core values—and how important it was to them to get their message out about their new tool in a brand-aligned manner—we worked closely with them to develop a micro-influencer marketing strategy that would ring true for their specific market.
Adopting a hyper-local approach, we identified the core audiences that would be most likely to engage with the tool and tailored a custom message and content plan for each influencer segment to execute across their channels. Coupled with a tightly targeted paid media strategy, we were able to meet and exceed campaign expectations and help generate significant traffic and conversion on the calculator tool landing page.
Boost your rankings and attract more customers through our SEO expertise.
Discover howSubscribe to our monthly newsletter
