Google is experimenting with a new layout in its local search results by positioning sponsored ads at the bottom of the Local Map Pack, deviating from the traditional placement at the top. This test was observed by Anthony Higman, who shared a screenshot on LinkedIn. 

Traditionally, the Local Map Pack displays a map accompanied by three local business listings, with sponsored ads appearing above these organic results. In this new configuration, the sponsored ads are placed beneath the organic listings, potentially altering user interaction patterns. 

Impact 

This shift in ad placement could influence user engagement and click-through rates for sponsored listings. Ads positioned at the bottom may receive less visibility, affecting their performance. For businesses relying on Local Map Pack visibility, this change underscores the importance of maintaining strong organic rankings. 

What You Can Do 

• Monitor Performance Metrics: Keep an eye on your ad performance data to assess any impact from this layout change. 
• Enhance Organic Presence: Focus on improving your local SEO to secure a spot in the top organic listings. 
• Stay Informed: Regularly check for updates on Google’s testing and rollouts to adapt your strategies accordingly. 

As Google continues to refine its search result layouts, staying adaptable and informed is key to maintaining and improving your business’s online visibility. Return to our website for monthly updates.