Case Study: VIACTIV

VIACTIV

The impact

After optimizing and structuring local data for all 58 VIACTIV locations—and managing updates in local business portals such as Google My Business, Bing Places, and Facebook Places—we were able to drive significant growth in customer acquisition. These trends are continuing to power increasingly impressive numbers each month.

507

uplift in local calls from new customers

2.244

calls from prospects in March 2018 alone

58

locations managed on all the channels that matter

Challenges

VIACTIV is a true leader in health insurance, but that status is not without its challenges. Faced with the need to address new leads via online marketing channels—and generate new insured persons—VIACTIV enlisted DAC to expand its digital presence and create a high-performance structure for the management of all 58 of its locations across Germany.

The solution

DAC is VIACTIV’s strategic and operational lead for an upcoming website relaunch. But first we had to lay the groundwork for an integrated digital marketing solution, starting at the local level.

Point-of-view shot of a smartphone showing paid and organic search results for VIACTIV

Rendered image of a bar graph showing 507% uplift in calls

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