The solution

We developed a campaign idea that would appeal to the typical member looking to improve their health and well-being in a way that’s realistic, sustainable, and fits with their busy home and work life.

Deciding to create a series of easily accessible, high-quality recipe videos promoting quick and healthy cooking, we enlisted celebrity chef Theo Michaels to host the videos. We would use his reputation and charisma to endorse the legitimacy of the recipes and create trust between the audience and David Lloyd. To get as many eyes on the content as possible and maximise reach, we would launch a series of paid and organic social campaigns.