In April 2025, Google enhanced its Business Profile verification process by introducing a new feature: Video Previews. This addition allows business owners to review their verification videos before submission, ensuring all necessary elements are included and reducing the likelihood of rejections. 

Previously, businesses had to submit their verification videos without the opportunity to preview them, often leading to rejections if essential details were missing. With the new Video Previews feature, users can now confirm that their videos meet all requirements before submission, thereby expediting the verification process. 

What’s the impact? 

The introduction of Video Previews is expected to streamline the verification process for businesses, minimizing delays caused by video rejections. By enabling users to ensure their videos are complete and accurate before submission, Google aims to enhance the overall efficiency of Business Profile verifications. 

What can you do? 

• Utilize Video Previews: Before submitting your verification video, take advantage of the preview feature to confirm all necessary information is included.

• Follow Google’s Guidelines: Ensure your video is unedited, at least 30 seconds long, and clearly shows your business location, signage, and proof of management authority.

• Stay Informed: Keep up-to-date with any further updates to the verification process by regularly checking Google’s official communications and support pages. 

For more detailed information on the video verification process and requirements, refer to Google’s official help page: Google Help.