WHITE PAPER

The DAC Media Playbook: Where Media, AI, and Growth Converge

November 11, 2025

The Media Playbook distills the biggest shifts transforming modern marketing, from the rise of AI and zero-click discovery to the new role of video, agility, and analytics. Inside, you’ll find real data, case studies, and frameworks to help you evolve your strategy, build smarter media ecosystems, and measure what truly drives growth.

What you’ll learn

Forward in Search: When Search Becomes Conversation

Understand how AI, zero-click behavior, and conversational search are redefining brand visibility and what your strategy needs to adapt.
Forward in Video: When Video Becomes Discovery

Explore how video has changed the way people discover, evaluate, and engage with brands as the scroll feed becomes the new search bar.
Forward in Media Strategy: When Agility Becomes Advantage

Learn how to design adaptive media plans that move at market speed, balancing brand building with performance precision.
Forward in Analytics: When Measurement Becomes Meaning

See how modern measurement connects visibility, attention, and profit, turning metrics into business outcomes.