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The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
With tighter budgets, fragmented channels, and growing pressure to deliver results, how can marketing teams stay agile without adding more noise? In this episode of Shift Happens, Nasser Sahlool speaks with Luke Regan, VP and Managing Partner at DAC UK, about navigating disruption through smarter planning. Together, they discuss how AI can enable efficiency when grounded in strong data, why experimentation and incremental change matter, and how aligning media with business operations drives sustainable performance.
Discover expert perspectives and actionable ideas to optimise your marketing strategy today.
Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode.
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