Register for How Not to Plan Internationally with Les Binet and DAC experts, and learn how to balance global strategy with local market realities.
The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
What happens when the pace of change goes from fast to ‘that year’s worth of work just became obsolete overnight’ fast? In this episode of Shift Happens, host Nasser Sahlool is joined by Norm Hagarty, CEO and Managing Partner at DAC, to explore what decades of disruption can teach leaders about navigating the age of AI—without losing sight of the people behind the transformation. Together, they unpack why being on the leading edge beats chasing the bleeding edge, how organisations can turn anxiety into action, and why investing in people is essential to future-proofing a business. Norm also shares the leadership principles that have guided DAC through seismic shifts in technology, media and consumer behaviour, from E² + C² to the story behind ‘meet them at the elevator’. The takeaway? Technology will keep changing. Great leadership doesn’t have to. Stay curious, communicate clearly, get close to the work, and, above all, give a damn.
Discover expert perspectives and actionable ideas to optimise your marketing strategy today.
Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode.
