“Shift Happens” podcast cover featuring the host, a bald man with glasses, set against an orange background with text indicating the show's title and host's name.

Shift Happens:
A DAC Podcast

The art (and chaos) of modern marketing.

Each episode unpacks the forces reshaping
marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.

Catch our latest episode

The Agentic Shift: When AI Stops Assisting and Starts Acting

If AI used to be about generating answers, what is it really driving today?   In this episode of Shift Happens, host Nasser Sahlool is joined by Dan Temby, Head of Technology and Analytics at DAC, to explore the rapid evolution of AI from a conversational tool to an action-oriented system. Together, they unpack the rise of “agentic” AI, technology that doesn’t just respond to prompts, but can execute tasks, make decisions, and act on behalf of users.   Dan breaks down how recent advancements have unlocked real, practical use cases, from coding environments that can build and deploy autonomously to early examples of agent-driven commerce through platforms like ChatGPT.   The conversation also explores what this means for brands and marketers, including the emergence of headless, machine-readable systems and a future where AI agents, not just humans, navigate, evaluate and transact across the digital ecosystem.   The takeaway? AI is no longer just answering questions. It is getting things done, and brands must be ready to show up in a world built for both humans and machines.

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Meet the host

Nasser Sahlool doesn’t just navigate marketing shifts, he steers through them. As Senior VP of Strategy at DAC, he leads a global team of award-winning strategists obsessed with what’s next in digital marketing, data, and performance. A globally recognised strategist and speaker, Nasser has shared the stage at Cannes Lions, Ad Age Brand Summit, and Google Engage, always bringing a sharp perspective on how data, creativity, and human insight collide. On Shift Happens, he brings his trademark wit and curiosity to the table, breaking down the art (and chaos) of modern marketing, one shift at a time.

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