Register to watch How Not to Plan Internationally with Les Binet and DAC experts, and learn how to balance global strategy with local market realities.
The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
What’s scarier than two marketing executives dressed as bananas? A glowing campaign report followed by, “So… did we actually sell anything?” In this Halloween episode of Shift Happens, host Nasser Sahlool and Bhavin Prashad, VP of Media at DAC, venture into the marketing graveyard to inspect the habits that refuse to stay buried. Think fictional audience personas, the same creative shoehorned into every channel, and last-click attribution claiming credit like it did all the work. They explore why knowing “Sarah, 34, loves oat milk” isn’t much of a media strategy, how AI can bring bad assumptions back to life at scale, and why your annual budget shouldn’t be carved in stone. Bhavin also shares what deserves a second life: real customer insights, creative built for each channel, and incrementality testing that helps separate actual impact from a good-looking report. The takeaway? Some marketing habits deserve a proper burial. Bring your curiosity, question your metrics, and keep a spade handy.
Discover expert perspectives and actionable ideas to optimise your marketing strategy today.
Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode.
