Register for How Not to Plan Internationally with Les Binet and DAC experts, and learn how to balance global strategy with local market realities.
The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
Santa hats in September? On Shift Happens, that can only mean one thing: the Christmas shopping season is already on the agenda. Host Nasser Sahlool and Melis Ciner, DAC’s vice-president of media, discuss how marketers can make the most of the extended festive period without relying on one big day or deep discounts to do all the work. From reaching shoppers while they’re still researching to keeping new customers engaged after the decorations come down, they share ways to turn seasonal attention into growth that lasts all year.
Discover expert perspectives and actionable ideas to optimise your marketing strategy today.
Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode.
