Google is experimenting with repositioning social media links within Google Business Profiles. Traditionally located at the bottom of a business Knowledge Panel, these links are now appearing above the Google Posts section in some instances. This change was observed by Google Business Profile Product Expert Syed M. Amir Hassan, who shared screenshots highlighting the new layout.  

In the updated design, social media icons linking to platforms like Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, Pinterest, and TikTok are prominently displayed above the “Updates” section. This adjustment aims to enhance user engagement by providing quicker access to a business’s social channels. 

Impact 

For businesses, this shift could influence how customers interact with their profiles. Placing social media links higher may lead to increased traffic to these platforms, potentially boosting brand visibility and customer engagement. Conversely, it might divert attention from Google Posts, which businesses use to share updates, offers, and events. 

What You Can Do 

• Ensure Active Social Media Presence: Regularly update your social media profiles with relevant content to engage visitors who access them via your Business Profile. 
• Optimize Google Posts: Continue to create compelling Google Posts to maintain their effectiveness, even if they appear lower in the profile. 
• Monitor Profile Layout: Keep an eye on your Business Profile to see if this new layout is applied and adjust your content strategy accordingly. 

As Google continues to test and implement changes, staying adaptable and proactive in managing your online presence is crucial for maintaining customer engagement and visibility. Return to our website for monthly updates.