Digital Marketing for Financial Services Summit, New York

Join us at the 12th Annual Digital Marketing for Financial Services (DMFS) NY Summit in fall 2025! DMFS brings together senior marketing leaders from top North American financial brands.

What is the purpose?

• Future-proof your strategy with C-suite-tested frameworks for AI, data, and martech and more.
• Accelerate measurable growth and translate spend into immediate ROI wins for your own organization.
• Sharpen your competitive edge with next-gen toolkits on AI agents, advanced attribution models, influencer-first content, and more.

DMFS features speakers from leading organizations, including DAC, Northwestern Mutual, RBC Global Asset Management, Pacific Premier Bank, Thrivent, and more!

What is DAC’s role?

DAC’s VP of Strategy, Nasser Sahlool, will take the stage at DMFS New York on November 7 at 10:30 AM. Nasser leads a global team of award-winning strategists and researchers whose job is to design and implement high-performing international programs that connect and drive brand and revenue. Nasser is a frequent speaker, having presented at such digital forums as Cannes Lions, Ad Age Brand Summit, and Google Engage.

Nasser will present “Futureproof: Building the Culture That Makes Innovation Inevitable (Why AI Alone Won’t Save You):”

In a world where technology evolves faster than organizations, innovation isn’t just about new ideas — it’s about creating the conditions that allow ideas to thrive. This keynote explores why most innovation efforts fail, the cultural principles that make them succeed, and how those same principles are essential to unlocking the revolutionary potential of AI. Drawing from experience at Amex, Deloitte, Apple Bank, and DAC, Nasser and Gordon will connect practical lessons from innovation cultures with real-world AI applications that move beyond efficiency to transformation.

Key takeaways

• Gain actionable insights on how to stand out and grow in a crowded market
• Build relationships with the most engaged and influential thought leaders in the industry
• Discover potential partners that will help take your business to the next level